CONSUMERS FAVOR IN-STORE SHOPPING VS. TRENDY TECH
In contrast to the many media reports claiming in-store shopping is dead, our recent consumer survey uncovered that, in fact, it's the preferred shopping method for a majority of Americans. As for shoppable social ads and subscription boxes? They didn't fare so well.Not only did the study uncover what motivates consumers today, it also predicted what the most desired channels will be 10 years from now.
Download the full research report.