Mobile App Holiday Planning Calendar 

Mobile Strategy Planning & Tips for Retailers

Last year, Black Friday became the first day in retail history to drive over one billion dollars in mobile revenue at $1.2 billion. This year's holiday season, is expected to be even more impressive.

Shoppers have expanded beyond using mobile as a research tool, and are now relying on mobile apps for in-store navigation, shopping checklists and of course, completing purchases within apps. It is now easier and more intuitive for consumers to shop from the comforts of their own home, and has made Thanksgiving the new 'Black Friday' for Holiday shopping.  

We've taken findings from our research and mobile app user data to outline proven mobile app planning strategies, messaging and tips for retailers to capitalize on the billions of dollars projected to be spent by smartphone shoppers this Holiday 2017 shopping season. 

Download the quick-reference calendar by filling out the form to the right.