A Whole New Game for Retailers
In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality to encourage consumers to engage with the brand.
Shonduras, who has more than 1 million subscribers on YouTube, hosted the scavenger hunt and provided in-app hints for participants to find and collect virtual coins in-store. The contest drove the highest coupon-redemption rate of any campaign the retailer had ever implemented.
Learn how Tillys used AR and influencer marketing to achieve omnichannel success. Download the case study.