CASE STUDY: TILLYS MOBILE APP
A WHOLE NEW GAME FOR RETAILERS
In Summer 2017, Tillys teamed up with GPShopper to relaunch its mobile app. The buzz surrounding the relaunch was massive thanks to a scavenger hunt that utilized augmented reality to encourage consumers to engage with the brand.
- YouTube star Shonduras, who has more than 1 million subscribers on YouTube, hosted the scavenger hunt and provided in-app hints to participants about where they could find and collect virtual coins in-store.
- The contest drove the highest coupon-redemption rate of any campaign the retailer had ever implemented.
- "The entire campaign drove downloads of the mobile app, and the mobile app provided an experience in the store," said Tillys' Chief Digital Officer, Jon Kubo. "It was a great 360-degree campaign."
Learn how Tillys used AR and influencer marketing to achieve omnichannel success.