CONSUMERS NOT READY FOR FACIAL RECOGNITION
This year, technology like facial recognition and ‘Scan & Go’ shopping capabilities are at the forefront of the retail conversation. But consumer perception of this tech is mixed:
- 45% of shoppers said they would be concerned about their privacy with facial recognition.
- Nearly half (44%) of consumers would rather use ‘Scan & Go’ than wait in a check-out line.
GPShopper's latest consumer survey uncovered not only consumer receptiveness of retail personalization trends, but also how they want these tactics employed during their shopping experiences.
Learn how consumers feel about cashless shopping, shipping and return preferences, and retailers who don't have physical stores. Download the full research report.