GPShopper eBook: A Retailer's Guide 
to Marketing your Mobile App  

Simply submitting to the App Store or Google Play upon launch doesn't guarantee that your customers will take action to download (and keep!) your app on the prime real estate that is their smartphone. Fortunately, there are a handful of simple ways to entice your customer to take action and download your app.
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GPShopper shares proven methods for marketing your mobile app, increasing traffic and ensuring user retention, including:
  • Launch announcements
  • Blast campaigns
  • Cross-channel marketing
  • Mobile ad buys
  • App store optimization
  • In-store promotions