GPSHOPPER SURVEY FINDS THAT 61% OF GEN Z CONSUMERS PREFER SHOPPING IN-STORE
With Millennials and Gen Z spending a combined $300+ billion per year, it’s crucial for retailers to understand their shopping habits, demands and preferences. We surveyed over 1,400 of these influential consumers. Our research includes:
- The preferred mobile OS for both Millennials and Gen Z
- Each group's favorite ways to shop
- The mobile app benefits both generations value most
- The 7 most popular shopping apps
Download the full research report.