MAke Smart Mobile Tech Choices in 2018
The Mobile eBusiness Playbook
This year, consumers spent $2 billion from their mobile devices on Black Friday alone, accounting for 36.5 percent of all sales - a record breaking number.
In the Forrester Report: "Make Smart Mobile Technology Choices" learn how to optimize your mobile web and app strategies to take advantage of this shift in consumer spend, with insight such as:
- Push notifications are shown to be more powerful when triggered with real-time context
- Interactive push will become a dominant form of engagement in the near future - yet few businesses currently use this