Forrester Report: Master Your Mobile Loyalty Moments
How mobile transforms customer loyalty strategies
Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments of need. With this mobile mind shift also comes increased expectations of how and when companies serve and retain consumers.
Loyalty marketers and B2C marketing pros that view mobile as just another communication channel squander a critical opportunity to reach, recognize, engage, and enhance experiences for loyal customers wherever they choose to interact.
This report from Forrester Research explores how mobile transforms customer loyalty strategies and maps key opportunities across each stage of the customer life cycle, including:
- Using mobile to shift engagement with loyal customers into high gear
- How current attempts to make loyalty mobile are missing the mark
- Realizing return on relationships with mobile loyalty moments
- When to stop experimenting and go all in on mobile to boost loyalty