Mobile Shopping Focus Report
Actionable Insights from 400 Million Shoppers
This report analyzes mobile in the following key areas:
- shopper context
- shopper experience
- shoppping intent and conversion
- retail operational evolution
In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.
How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels
A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels.
Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.
“The Jo-Ann app is an exceptional example of the omnichannel promise; the app can really help consumers at home, on the go and in-store,” says Alex Muller CEO, GPShopper.