Mobile Shopping Focus Report

Actionable Insights from 400 Million Shoppers 

This report analyzes mobile in the following key areas:

  • shopper context
  • shopper experience
  • shoppping intent and conversion
  • retail operational evolution

 In addition, the report features multiple case studies exploring how leaders in retail, such as Jo-Ann Fabrics & Craft Stores, approach mobile shopping.

How Jo-Ann Uses a Mobile App to Engage Shoppers Across Channels

A key area of differentiation between mobile web and native app is function and shopper experience. Jo-Ann Fabric and Craft Stores worked with GPShopper to develop a mobile app that is not only supremely functional but also offers its customers a unique experience and benefits distinct from its other channels.

Indeed, other retailers have noted that mobile apps make the most sense How Jo-Ann when they offer shoppers exclusive features and benefits.


“The Jo-Ann app is an exceptional example of the omnichannel promise; the app can really help consumers at home, on the go and in-store,” says Alex Muller CEO, GPShopper.